Florence Pugh At Netflix Upfront New York 2026 In Ivory Simone Rocha Poppy-Print Gown
Florence Pugh attended the 2026 Netflix Upfront in New York in May 2026 wearing an ivory Simone Rocha poppy-print gown that delivered a dramatic blend of botanical artistry and sculptural couture styling.
The actress arrived to present a first look at her upcoming series East of Eden, choosing a standout design from the Simone Rocha Spring 2026 collection. The gown marked a shift away from minimal sheer fashion trends by embracing rich silk-satin texture, structured volume, and graphic artistic detailing.
The ivory gown featured dramatic puffed balloon sleeves and a high round neckline that framed the silhouette with a historical couture influence. The focal point of the design was the hand-painted poppy motif extending across the dress, with a vivid green stem flowing vertically down the skirt and creating a striking botanical visual effect.
The combination of sculptural volume and painted floral artwork gave the ensemble a conceptual and gallery-inspired quality while maintaining elegance suitable for the high-profile event. The structured silhouette and artistic detailing reflected a growing trend toward more expressive and narrative-driven celebrity fashion.
Florence Pugh completed the look with silver Bvlgari B.Zero1 Drop Earrings and a Bvlgari Serpenti Viper Ring that added subtle shine without competing with the gown’s bold print. Her softly styled high updo and understated glam makeup balanced the dramatic proportions of the dress while allowing the botanical design to remain the centerpiece of the appearance.