Myha’la attended the H&M fashion show during London Fashion Week

Myha’la attended the H&M fashion show during London Fashion Week on September 17, 2026, wearing a floor-length white H&M gown defined by cascading ruffles and delicate sheer sections. The sleeveless design combined a high mock neckline with a long column silhouette, creating a textural statement through layers of white fabric rather than colour or elaborate accessories.

Ruffles Extend Vertically Across the Upper

The gown's defining feature is its intricate surface treatment. Ruffles extend vertically across the upper body, establishing a sense of length before shifting into larger diagonal and curved arrangements through the skirt. These changing directions give the dress a dynamic appearance, allowing the fabric to create movement while maintaining an elongated overall shape.

Some Sections Feature Tightly Gathered Pleats

Narrow translucent sections appear between the denser bands of ruffled material, adding subtle variation to the white-on-white design. Some sections feature tightly gathered pleats, while others form softer, rippling edges. This contrast between compact folds and looser layers creates depth without relying on contrasting colours, prints or heavy embellishment.

The Silhouette Becomes Increasingly Expressive Towards

The silhouette becomes increasingly expressive towards the floor, where overlapping strips of gathered fabric create an irregular, layered hem. The floor-length cut gives the gown a dramatic presence, while the high neckline keeps the upper section comparatively streamlined. Together, these elements balance the elaborate texture with a clear overall outline.

Falling over One Shoulder They Introduce

Myha’la's long dark braids provide a striking contrast against the pale dress. Falling over one shoulder, they introduce a darker visual element that highlights the neckline and textured fabric without interrupting the gown's flowing lines.

The Design Works Particularly Well Because

The design works particularly well because the ruffles are integral to the entire silhouette. Rather than appearing as a small decorative feature, they shape the front of the gown from the neckline to the hem. Their changing patterns and proportions keep the monochromatic surface visually engaging, while the sheer sections introduce lightness between the layers.

At the H&M Show During

At the H&M show during London Fashion Week, Myha’la's look demonstrated how texture alone can give a simple colour palette considerable impact. The combination of a high neckline, cascading ruffles, translucent details and floor-length proportions creates a distinctive runway-inspired ensemble with a strong, cohesive design identity.