Becky G brings a relaxed western-inspired style to Patrón Silver's Our Rainwater Project limited-edition campaign, launched in July 2026. Her look combines a blue, yellow and white plaid shirt with dark denim jeans and a wide tooled belt, creating a grounded visual connection with the campaign's setting and regional inspiration.
Rolled Sleeves and Chest Pockets Retain
The plaid shirt establishes the relaxed character of the outfit. Rolled sleeves and chest pockets retain the familiar shape of a classic workwear-inspired shirt, while the front is tied above the waist to create a shorter silhouette. The knot reveals a simple white layer underneath and creates a clear contrast with the fuller denim below.
Its Broad Strap Features Detailed Tooling
At the waist, the brown western belt becomes the strongest accessory. Its broad strap features detailed tooling, metallic elements and a prominent buckle, adding texture and definition between the checked shirt and dark jeans. Becky G's choice of a substantial belt gives the outfit a distinct western character while keeping the rest of the styling streamlined.
The Contrast Stitching Adds Another Subtle
The dark denim provides a strong base beneath the brighter plaid. Its deeper tone allows the blue, yellow and white checks to remain especially visible, while the straighter shape keeps the proportions easy and practical. The contrast stitching adds another subtle layer of detail without changing the simple color palette.
The Styling Works Naturally Within
The styling works naturally within the visual world of the campaign. The plaid shirt, textured belt and denim suit the stone courtyard, fountain and water-system installation, allowing the fashion to feel connected to the surroundings. Becky G maintains the regional influence through a few carefully selected pieces rather than extending the theme across every element.
The Campaign Itself Connects Patrón
The campaign itself connects Patrón with Isla Urbana through the Our Rainwater Project, supporting 200 rainwater-harvesting systems in Jalisco, Mexico. The water-focused setting therefore forms an important part of the imagery, giving the photographs a clear connection to the project's environmental purpose.
Loose Dark Waves Frame Her Face
Her beauty styling remains relaxed and natural. Loose dark waves frame her face, while minimal jewelry keeps the attention centered on the plaid shirt, western belt and campaign bottle. The understated finishing details complement the practical character of the clothing.
The Tied Shirt Defines the Upper
Becky G's campaign styling demonstrates how a simple combination of plaid, denim and textured accessories can create a strong visual identity. The tied shirt defines the upper proportion, the dark jeans establish a solid foundation, and the wide western belt brings the central detail together for the Our Rainwater Project imagery.
0 Comments